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Motivating Uncertainty Effect

While aiming for something, we are more motivated by an uncertain reward, rather than a certain one

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Authors
Title
Year
Source title
Volume
Cited by
DOI
Zhang, Q., Li, J., Wang, S., Zhou, Y.
Understanding the User's Economical and Psychological Intentions to Snatch Electronic Red Envelopes:
2019
IEEE Access
7
1
10.1109/ACCESS.2018.2888576
Shen, L., Fishbach, A., Hsee, C.K.
The motivating-uncertainty effect: Uncertainty increases resource investment in the process of rewar
2015
Journal of Consumer Research
41
41
10.1086/679418

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Autori

Zhang, Q., Li, J., Wang, S., Zhou, Y.

Titolo

Understanding the User's Economical and Psychological Intentions to Snatch Electronic Red Envelopes:

Anno

2019

Source Title

IEEE Access

Volume

7

Cited by

1

DOI

10.1109/ACCESS.2018.2888576


Autori

Shen, L., Fishbach, A., Hsee, C.K.

Titolo

The motivating-uncertainty effect: Uncertainty increases resource investment in the process of rewar

Anno

2015

Source Title

Journal of Consumer Research

Volume

41

Cited by

41

DOI

10.1086/679418