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Mental Accounting

In economics, it’s the tendency to base our decision on an irrational system of mental accounting, that gives value on a relative basis

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Authors
Title
Year
Source title
Volume
Cited by
DOI
Kahneman D., Tversky A.
Choices, values, and frames
1984
American Psychologist
39
3700
10.1037/0003-066X.39.4.341
Smith A.K., Bolton R.N., Wagner J.
A model of customer satisfaction with service encounters involving failure and recovery
1999
Journal of Marketing Research
36
1422
10.2307/3152082
Thaler R.H.
Menta accounting matters
1999
Journal of Behavioral Decision Making
12
1207
10.1002/(SICI)1099-0771(199909)12:3<183::AID-BDM31
SHEFRIN H., STATMAN M.
The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence
1985
The Journal of Finance
40
1175
10.1111/j.1540-6261.1985.tb05002.x
Shefrin H.M., Thaler R.H.
THE BEHAVIORAL LIFE‐CYCLE HYPOTHESIS
1988
Economic Inquiry
26
570
10.1111/j.1465-7295.1988.tb01520.x
Prelec D., Loewenstein G.
The red and the black: Mental accounting of savings and debt
1998
Marketing Science
17
561
10.1287/mksc.17.1.4
Lo A.W.
The adaptive markets hypothesis
2004
Journal of Portfolio Management
30
536
10.3905/jpm.2004.442611
Barberis N., Huang M.
Mental accounting, loss aversion, and individual stock returns
2001
Journal of Finance
56
333
10.1111/0022-1082.00367
Grinblatt M., Han B.
Prospect theory, mental accounting, and momentum
2005
Journal of Financial Economics
78
311
10.1016/j.jfineco.2004.10.006
Haigh M.S., List J.A.
Do professional traders exhibit myopic loss aversion? an experimental analysis
2005
Journal of Finance
60
269
10.1111/j.1540-6261.2005.00737.x
Bernheim B.D., Skinner J., Weinberg S.
What accounts for the variation in retirement wealth among U.S. households?
2001
American Economic Review
91
240
10.1257/aer.91.4.832
Kim H.-W., Xu Y., Gupta S.
Which is more important in Internet shopping, perceived price or trust?
2012
Electronic Commerce Research and Applications
11
210
10.1016/j.elerap.2011.06.003
Heath C.
Escalation and De-escalation of Commitment in Response to Sunk Costs: The Role of Budgeting in Menta
1995
Organizational Behavior and Human Decision Process
62
185
10.1006/obhd.1995.1029
Zelizer V.A.
How I became a relational economic sociologist and what does that mean?
2012
Politics and Society
40
174
10.1177/0032329212441591
Prelec D., Simester D.
Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pa
2001
Marketing Letters
12
155
10.1023/A:1008196717017
Chung N., Koo C.
The use of social media in travel information search
2015
Telematics and Informatics
32
150
10.1016/j.tele.2014.08.005
Soman D.
The mental accounting of sunk time costs: Why time is not like money
2001
Journal of Behavioral Decision Making
14
144
10.1002/bdm.370
Cachon G.P., Camerer C.F.
Loss-avoidance and forward induction in experimental coordination games
1996
Quarterly Journal of Economics
111
129
10.2307/2946661
Thaler R.H.
Mental accounting and consumer choice
2008
Marketing Science
27
128
10.1287/mksc.1070.0330
Gupta S., Kim H.-W.
Value-driven internet shopping: The mental accounting theory perspective
2010
Psychology and Marketing
27
127
10.1002/mar.20317

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Autori

Kahneman D., Tversky A.

Titolo

Choices, values, and frames

Anno

1984

Source Title

American Psychologist

Volume

39

Cited by

3700

DOI

10.1037/0003-066X.39.4.341

Autori

Smith A.K., Bolton R.N., Wagner J.

Titolo

A model of customer satisfaction with service encounters involving failure and recovery

Anno

1999

Source Title

Journal of Marketing Research

Volume

36

Cited by

1422

DOI

10.2307/3152082

Autori

Thaler R.H.

Titolo

Menta accounting matters

Anno

1999

Source Title

Journal of Behavioral Decision Making

Volume

12

Cited by

1207

DOI

10.1002/(SICI)1099-0771(199909)12:3<183::AID-BDM31

Autori

SHEFRIN H., STATMAN M.

Titolo

The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence

Anno

1985

Source Title

The Journal of Finance

Volume

40

Cited by

1175

DOI

10.1111/j.1540-6261.1985.tb05002.x

Autori

Shefrin H.M., Thaler R.H.

Titolo

THE BEHAVIORAL LIFE‐CYCLE HYPOTHESIS

Anno

1988

Source Title

Economic Inquiry

Volume

26

Cited by

570

DOI

10.1111/j.1465-7295.1988.tb01520.x

Autori

Prelec D., Loewenstein G.

Titolo

The red and the black: Mental accounting of savings and debt

Anno

1998

Source Title

Marketing Science

Volume

17

Cited by

561

DOI

10.1287/mksc.17.1.4

Autori

Lo A.W.

Titolo

The adaptive markets hypothesis

Anno

2004

Source Title

Journal of Portfolio Management

Volume

30

Cited by

536

DOI

10.3905/jpm.2004.442611

Autori

Barberis N., Huang M.

Titolo

Mental accounting, loss aversion, and individual stock returns

Anno

2001

Source Title

Journal of Finance

Volume

56

Cited by

333

DOI

10.1111/0022-1082.00367

Autori

Grinblatt M., Han B.

Titolo

Prospect theory, mental accounting, and momentum

Anno

2005

Source Title

Journal of Financial Economics

Volume

78

Cited by

311

DOI

10.1016/j.jfineco.2004.10.006

Autori

Haigh M.S., List J.A.

Titolo

Do professional traders exhibit myopic loss aversion? an experimental analysis

Anno

2005

Source Title

Journal of Finance

Volume

60

Cited by

269

DOI

10.1111/j.1540-6261.2005.00737.x

Autori

Bernheim B.D., Skinner J., Weinberg S.

Titolo

What accounts for the variation in retirement wealth among U.S. households?

Anno

2001

Source Title

American Economic Review

Volume

91

Cited by

240

DOI

10.1257/aer.91.4.832

Autori

Kim H.-W., Xu Y., Gupta S.

Titolo

Which is more important in Internet shopping, perceived price or trust?

Anno

2012

Source Title

Electronic Commerce Research and Applications

Volume

11

Cited by

210

DOI

10.1016/j.elerap.2011.06.003

Autori

Heath C.

Titolo

Escalation and De-escalation of Commitment in Response to Sunk Costs: The Role of Budgeting in Menta

Anno

1995

Source Title

Organizational Behavior and Human Decision Process

Volume

62

Cited by

185

DOI

10.1006/obhd.1995.1029

Autori

Zelizer V.A.

Titolo

How I became a relational economic sociologist and what does that mean?

Anno

2012

Source Title

Politics and Society

Volume

40

Cited by

174

DOI

10.1177/0032329212441591

Autori

Prelec D., Simester D.

Titolo

Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pa

Anno

2001

Source Title

Marketing Letters

Volume

12

Cited by

155

DOI

10.1023/A:1008196717017

Autori

Chung N., Koo C.

Titolo

The use of social media in travel information search

Anno

2015

Source Title

Telematics and Informatics

Volume

32

Cited by

150

DOI

10.1016/j.tele.2014.08.005

Autori

Soman D.

Titolo

The mental accounting of sunk time costs: Why time is not like money

Anno

2001

Source Title

Journal of Behavioral Decision Making

Volume

14

Cited by

144

DOI

10.1002/bdm.370

Autori

Cachon G.P., Camerer C.F.

Titolo

Loss-avoidance and forward induction in experimental coordination games

Anno

1996

Source Title

Quarterly Journal of Economics

Volume

111

Cited by

129

DOI

10.2307/2946661

Autori

Thaler R.H.

Titolo

Mental accounting and consumer choice

Anno

2008

Source Title

Marketing Science

Volume

27

Cited by

128

DOI

10.1287/mksc.1070.0330

Autori

Gupta S., Kim H.-W.

Titolo

Value-driven internet shopping: The mental accounting theory perspective

Anno

2010

Source Title

Psychology and Marketing

Volume

27

Cited by

127

DOI

10.1002/mar.20317

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