Effetto incertezza motivante

Nel processo verso un fine da raggiungere si è maggiormente incentivati da una ricompensa incerta, piuttosto che certa
Authors
Title
Year
Source title
Volume
Cited by
DOI
Zhang, Q., Li, J., Wang, S., Zhou, Y.
Understanding the User's Economical and Psychological Intentions to Snatch Electronic Red Envelopes:
2019
IEEE Access
7
1
10.1109/ACCESS.2018.2888576
Shen, L., Fishbach, A., Hsee, C.K.
The motivating-uncertainty effect: Uncertainty increases resource investment in the process of rewar
2015
Journal of Consumer Research
41
41
10.1086/679418

Autori

Zhang, Q., Li, J., Wang, S., Zhou, Y.

Titolo

Understanding the User's Economical and Psychological Intentions to Snatch Electronic Red Envelopes:

Anno

2019

Source Title

IEEE Access

Volume

7

Cited by

1

DOI

10.1109/ACCESS.2018.2888576


Autori

Shen, L., Fishbach, A., Hsee, C.K.

Titolo

The motivating-uncertainty effect: Uncertainty increases resource investment in the process of rewar

Anno

2015

Source Title

Journal of Consumer Research

Volume

41

Cited by

41

DOI

10.1086/679418