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Autori
Wiedmann, K.-P., Walsh, G., Mitchell, V.-W.
Titolo
The Mannmaven: An agent for diffusing market information
Anno
2001
Source Title
Journal of Marketing Communications
Volume
7
Cited by
66
DOI
10.1080/13527260127413
Autori
Sloot, L.M., Dennis, F.O.K., Verhoef, P.C.
Titolo
The short- and long-term impact of an assortment reduction on category sales
Anno
2006
Source Title
Journal of Marketing Research
Volume
43
Cited by
67
DOI
10.1509/jmkr.43.4.536
Autori
Leo, C., Bennett, R., Härtel, C.E.J.
Titolo
Crosscultural differences in consumer decisionmaking stylesCrosscultural differences in consumer
Anno
2005
Source Title
Cross Cultural Management: An International Journa
Volume
12
Cited by
70
DOI
10.1108/13527600510798060
Autori
Armstrong, J.S.
Titolo
Persuasive advertising: Evidence-based principles
Anno
2010
Source Title
Persuasive Advertising: Evidence-based Principles
Volume
Cited by
75
DOI
10.1057/9780230285804
Autori
Broniarczyk, S.M., Griffin, J.G.
Titolo
Decision Difficulty in the Age of Consumer Empowerment
Anno
2014
Source Title
Journal of Consumer Psychology
Volume
24
Cited by
80
DOI
10.1016/j.jcps.2014.05.003
Autori
Huddleston, P., Whipple, J., Mattick, R.N., Lee, S.J.
Titolo
Customer satisfaction in food retailing: Comparing specialty and conventional grocery stores
Anno
2009
Source Title
International Journal of Retail and Distribution M
Volume
37
Cited by
82
DOI
10.1108/09590550910927162
Autori
Polman, E.
Titolo
Effects of self-other decision making on regulatory focus and choice overload
Anno
2012
Source Title
Journal of Personality and Social Psychology
Volume
102
Cited by
84
DOI
10.1037/a0026966
Autori
Kamenica, E.
Titolo
Contextual inference in markets: On the informational content of product lines
Anno
2008
Source Title
American Economic Review
Volume
98
Cited by
97
DOI
10.1257/aer.98.5.2127
Autori
Netessine, S., Taylor, T.A.
Titolo
Product line design and production technology
Anno
2007
Source Title
Marketing Science
Volume
26
Cited by
93
DOI
10.1287/mksc.1060.0216
Autori
Walsh, G., Mitchell, V.-W., Hennig-Thurau, T.
Titolo
German consumer decision-making styles
Anno
2001
Source Title
Journal of Consumer Affairs
Volume
35
Cited by
99
DOI
10.1111/j.1745-6606.2001.tb00103.x
Autori
Scheibehenne, B., Greifeneder, R., Todd, P.M.
Titolo
What moderates the too-much-choice effect?
Anno
2009
Source Title
Psychology and Marketing
Volume
26
Cited by
103
DOI
10.1002/mar.20271
Autori
Berger, J., Draganska, M., Simonson, I.
Titolo
The influence of product variety on brand perception and choice
Anno
2007
Source Title
Marketing Science
Volume
26
Cited by
112
DOI
10.1287/mksc.1060.0253
Autori
Kuksov, D., Villas-Boas, J.M.
Titolo
When more alternatives lead to less choice
Anno
2010
Source Title
Marketing Science
Volume
29
Cited by
127
DOI
10.1287/mksc.1090.0535
Autori
Diehl, K., Poynor, C.
Titolo
Great expectations?! Assortment size, expectations, and satisfaction
Anno
2010
Source Title
Journal of Marketing Research
Volume
47
Cited by
142
DOI
10.1509/jmkr.47.2.312
Autori
Chernev, A., Böckenholt, U., Goodman, J.
Titolo
Choice overload: A conceptual review and meta-analysis
Anno
2012
Source Title
Journal of Consumer Psychology
Volume
25
Cited by
153
DOI
10.1016/j.jcps.2014.08.002
Autori
Miaskiewicz, T., Kozar, K.A.
Titolo
Personas and user-centered design: How can personas benefit product design processes?
Anno
2011
Source Title
Design Studies
Volume
32
Cited by
176
DOI
10.1016/j.destud.2011.03.003
Autori
Gourville, J.T., Soman, D.
Titolo
Overchoice and assortment type: When and why variety backfires
Anno
2005
Source Title
Marketing Science
Volume
24
Cited by
200
DOI
10.1287/mksc.1040.0109
Autori
Shampanier, K., Mazar, N., Ariely, D.
Titolo
Zero as a special price: The true value of free products
Anno
2007
Source Title
Marketing Science
Volume
26
Cited by
265
DOI
10.1287/mksc.1060.0254
Autori
ElMaraghy, H., Schuh, G., Elmaraghy, W., Piller, F., Schönsleben, P., Tseng, M., Bernard, A.
Titolo
Product variety management
Anno
2013
Source Title
CIRP Annals - Manufacturing Technology
Volume
62
Cited by
309
DOI
10.1016/j.cirp.2013.05.007
Autori
Scheibehenne, B., Greifeneder, R., Todd, P.M.
Titolo
Can there ever be too many options? A meta-analytic review of choice overload
Anno
2010
Source Title
Journal of Consumer Research
Volume
37
Cited by
409
DOI
10.1086/651235
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