Subconcious Biases

It’s a family of biases that describes the tendencies linked with unconscious behaviors or reasonings.

Priming Effect

This effect is caused by certain ideas that manage to evoke other ideas, without the subject acknowledging it.

Empathy Gap

Tendency not to understand or to misunderstand the power of stimuli and feeling on our own behaviour.

Subconscious Bias

Not always people are aware of what happens and of the reasons why they are more favourable towards certain messages they have been exposed to.

Habit Bias

It’s the tendency to do habitual actions: the subject is not aware of having executed an automatic gesture .

Say/Do Gap

Tendency not to be able to describe the reason of our preferences.